Market Research and Marketing
If you do any kind of market research in this industry, then you will be ahead of the competition. The majority of the builders I know from day to day and never really manage any type of market research. What I do not want to do is go overboard in market research so that you build a house before. You need to develop an accurate and concise research plan so that you can make a clear decision.
A key to good marketResearch is a good real estate agent [Success Team member]. A good broker is always at the front. He or she knows what the customers want and delivers what they value. A good agent is someone with whom you want to list and sell your property. Even if you have a licensed agent or broker, we are a professional handle this for you. You are working for you on those nights and weekends, if you want to rest. It's about your go-between with the client. I do not want to deal with the customer.I want the agent to handle these negotiations.
Getting a signed contract, is when you start your work. I do not get excited about the contracts signed. I get excited about closures and when I pick up my check. A good agent will work with buyers, help them in financing and many other related items that I do not want to be bothered. If you are one of those architects who does not know some agents ever, then you are on the way to failure, because agents know theeverything. The nice thing is, the agent gets paid only if the house is sold. Always use an agent and never, never build, never build what you want. Building, to tell the agents what you build. If you start in this industry can not afford to be a pioneer, because pioneers arrows in the wrong places.
Now you need not spend too much time and money to do so. Here's all I want to do. Go to a specific area where you plan to build home and writethree real estate agents indicate that in this area – three separate real estate agents. Go home and call all three brokers. When you call a broker, you will get to the agent on duty to answer the phone. Do not get locked up in the agent on duty, because the agent in the service have little or no experience. Tell the agent on duty that you had liked to talk to the broker. When you speak, say the broker, the broker that you are an agent who is familiar with the surroundings, where to lookYou want to build and is a member of the Million Dollar Club.
Now listen. I do not want something away from are the hard working agents that are not in the Million Dollar Club, but when you start you have to go for the gusto. I have sacrificed the agents that they had found in the million dollar club friends, family and social life to sell real estate. They are professionals committed. This is the kind of person you want to employ you. Tell the broker that you wantan agent that deserves to sell most of its real estate commissions, no listing real estate. There is a large correlation between sales and listing. The successful listing agent is one that has cultivated a large network of people. They are members of tennis clubs and golf clubs, and they know a lot of people. You want an agent who got the most money selling homes.
The broker will know what you mean. The broker can give you the name and number from one or two agents can recommend them. Not muchwith two agents within the same company. Just Deal with an agent. Contact with the agent a list of pre-printed questions that you're going to ask the agent. Tell them not your grand plans. Not all of them show your plans. What do you like it, to the agents tell you considering building in a particular area or subdivision and you do want to ask a few questions. When everything goes well, tell them you they would take into account when listing your home. When you know deep in your heart can not allow,this list at home, because you are locked in another agent in the subdivision or other business reasons, then the agent will be honest with. Tell the agent that you have a look, had a few questions, and you'd be glad to pay them for their time. If they want to answer your questions, no down payment, they send some flowers or a small gift as a token of appreciation. Do not forget, you'll only get what you give.
Ask them questions such as:
• If you were going tobuild in this area, what size house you want to build?
• How many rooms do you want?
• How many bathrooms?
· Would the bedroom on the first floor or second floor?
Would you · a garage for two cars or do you want a three-car garage?
• You Would a basement?
• What do you think of the schools?
• What do you think of the area?
• What would you do that other builders do notDo?
Write all the answers to. After you complete the call, I thank the agent for his time, hang and call the other two agents. When you complete these three calls, you combine your lists, evaluate and determine a common thread, where all three agents said about the same thing. I want to take home with you all these things in the design of your next one. Adding to it are all the little goodies that you think, great and wonderful, and that you think willYour house unique. Then develop a set of drawings.
After a series of architectural drawings to take back all use these features to mention these three agents and lunch or breakfast set up appointments. Go to a nice restaurant. What to get for a reasonable investment, this information. After the meeting, you show them your drawings. This will accomplish two things. (1) You have a professional review your drawings. You can see small things that you've left something out orThings that need to be changed. (2) It gives you an opportunity to take the agent and see if your personalities mesh and that way you can rent yes it home to your list. I can not stress how important this is.
I had a student, the builder of this same message heard. He went out and built a nice house in a beautiful subdivision and not for sale. He had to give it away and lost his shirt. Why? For in this case, the house had only three instead of four bedrooms.Each agent in this area could have told him: "You have up to four bedrooms in this subdivision."
I know of one builder who built a subdivision in a nice house and had to sell them at a loss because his bedroom on the second floor, not in the first floor. Most people in this subdivision were pensioners and they did not want to have a master bedroom on the second floor. Each agent in this area could have provided this information.
I remember a builder who built anice house in an area called The Atlanta Country Club at the same time I was there building. He sold it at a loss because his dining room was too small. Each agent in this subdivision could have told him, "Your dining room is too small."
I built a $ 800,000 home when interest rates by 18%. I was an agent of the drawings. In a big house like this, might the owners entertain. Therefore, the flow of traffic through the home was important. I hadWhat does a dead-end living room is a room with no access out. The agent quickly pointed that out. I changed this before we started the construction work. I would be interested in sitting on $ 800,000 home paid nearly $ 300 per day, because I do not another door into the living room! The agent is very understanding, very important what the buyer wants.
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